The use for Public Relations Practitioners of modern communication tools and traditional communication tools

There is a difference between modern communication tools and traditional communication tools that Public Relation Practitioners use. The way we have communicated has changed so much over the years, 100 years ago, for mass communication we just had newspaper, and 100 years before that we just had word of mouth to get information out. The … Continue reading The use for Public Relations Practitioners of modern communication tools and traditional communication tools

Why is the relationship with the media so important to Public Relations Professionals?

When I think about why the relationship between the media and Public Relations is so important is one, the words Public Relations itself, it is almost meaning “relations with the public.” A PR person is going to want to have a good rep with the eye of media they are trying to target. There are … Continue reading Why is the relationship with the media so important to Public Relations Professionals?